Definition
Before we talk about content writing, do you know what content writing is? The process of creating, editing, and publishing written content for a variety of objectives, such as marketing, education, and entertainment, is known as content writing. Content writers must be able to research topics, write and edit concisely and clearly.
Types of Content Writing
- Yourself Article
Article is a piece of writing on a particular subject usually nonfiction in a newspaper or magazine, or on the internet
- Blog
Blogs are frequently updated web pages that are used for personal or business content. An area where readers can leave comments is usually included at the bottom of each blog article because blogs are frequently interactive.
- Sales Copy
Sales copy is written content that persuades readers to purchase a product or service.
- Information of Products/Services
Information on products/services means informing readers about the products/services we offer.
Principles of Content Writing
- Editorial
- Language
In writing content you need to pay attention to the language you will use in your content. The language selection means that you must determine whether your content uses formal or non-formal language.
- Grammar
When writing content, you should also pay attention to grammar. This needs to be done so that readers are more comfortable with the correct selection of grammar.
- Vocabulary
One of the most important things when writing content is vocabulary selection. You need to adjust your vocabulary selection according to the target audience of your content. This means that you need to determine who is the target of your content.
- Tone/style
- Target audiences
Because later you will publish your content, you must first determine who will read your content. You can determine whether your readers are children, teenagers, or adults. When you have determined it, you will be easier to reach your target.
- Level vocabulary
Once you have determined the target audience of your content, the next step is to choose the vocabulary level. Choosing the right vocabulary level will make it easier for readers to understand the content you write.
- Flowery
Flowery language is a very elaborate, ornate, and often poetic/literary way of speaking or writing. It is the opposite of plain, simple language. If a speech or writing style is flowery, it uses too many complicated words or phrases in an attempt to sound skillful.
- Creativity
Of course you need creativity in writing content so that the content you write seems more interesting or fresh.
What You Should Do While Writing
- Put conclusion at the beginning. Think of an inverted pyramid when you write.
- Get the first point in first paragraph, then expand it.
- Use clear and precise sentences,
What You Should Do Before Publish Your Content
- Proofreading your works.
Before you publish your content, it would be nice to ask your friends or family to review your content. This is to help you find out if there are any weaknesses in the content that you are going to publish.
- Read your content aloud.
You can read the content that you are about to publish so that you know if something is wrong or not right in your content. By reading aloud, you will find it easier to find mistakes in your content.
